Every move counts
Where energetic storytelling meets precise lifelike motion.
Behind The Motion
Take a look inside the production process of this stylized animation.
This action-packed sequence was brought to life with custom built 3D character models, each fully rigged for expressive movement and clean, dynamic posing. From a casual roll, to a high energy dive, every move is animated with precision and flow.
The camera plays an active role in the storytelling, not just capturing the action, but enhancing it. We carefully choreograph each shot to follow the motion up close, building energy and immersion. Watch as scenes shift viewing the scene from a 3rd party POV to cinematic camera views, revealing just how powerful the perspective can be.
Pro Tip: Angles matter.
A look inside the 3D modeling software during the creation of the Sum Pain animation. Viewing the greyscale viewport reveals the character skeleton rig, camera movement, and scene layout, offering a look at how motion, framing, and structure come together before the final cinematic render.
Cartoon Energy, Realistic Impact
In this playful, stylized animation, every action was meticulously timed and choreographed. From the splatter of water balloons to the zig-zag dash across the street, each movement was precisely planned to feel energetic and action packed. By blending expressive cartoon energy with realistic motion, we created sequences that feel dynamic, grounded, and immersive.
Lets put something in motion!
Before any animation starts, the story is mapped out. This video highlights our storyboard process where each shot and movement is planned ahead of time to ensure the animation feels cinematic, cohesive, and immersive from start to finish.
Cinematic Reveals
All that builds up to the payoff, or final product reveal. Dramatic camera angles and seamless transitions guide the eye, while depth of field shifts spotlight the details. Every scene is high impact, pulling the viewer deeper into the brand experience and ending on a reveal that felt rewarding.
Pro Tip: Use motion to get motion.
A look behind the scenes of Sum Pain's product reveal. This video highlights how we 3D modeled the full product lineup including the box, custom shape 8th bag, die cut sticker, and a branded water gun prize. Modeling each item allows us to create a cohesive reveal where every product is showcased with clarity and impact.