Take flight
Hand-drawn packaging built for growth.
From Idea to Identity
What makes packaging worth keeping? For some brands, a jar is just a container. For others, it’s the start of a collection.
Give a product a face, a mascot, a character to rally around, and it stops being just packaging. It becomes part of a world customers can connect with, talk about, and look forward to seeing again. When we first created Zeagle and Canary, two characters with bold personalities and collector appeal, they kicked off a journey into hand illustrated packaging built to grow with the brand.
Now, that journey continues with Dove Marque.
Sketching the Bird
With the new concept in place, we moved to pencil and paper, drawing every new feather, curve, and gesture. This design isn't just another bird in the lineup, it is a symbol of evolution. We brought it to life with the same hand drawn care adding depth to the growing lineup and making each drop feel more like a chapter in an unfolding story.
Designed To Be Displayed
These designs were made with jars in mind, with labels crafted to wrap seamlessly around each container. Every decision had intention. Front-facing focal points, clean side panels, and space for compliance were all carefully considered without crowding the art.
Dove Marque didn't stop at a single jar. What started as a 3oz label deign quickly became a full product line. The client expanded the look to pop top tubes, maintaining consistency while allowing the character to shine in new formats. That is just the beginning.
We built the layout to guide the customer’s eye. This kind of hand drawn character led branding opens the door to a whole universe. Think die-cut stickers, collector keychains, custom mylar bags, merch and more. With the right design foundation, one character can carry a brand across drops, products, and platforms.
Need hand-drawn branding?
This video showcases the evolution of the character driven design collection starting with the first two bird themed 3oz sticker labeled jars and expanding into the newest design, Dove Marque. Each design is built to work across multiple products, making is easy to expand into die cut stickers, keychains, mylar bags, merchandise, and beyond.